The retailer where you bought your Pod and shoe may offer incentives, rewards or advice based on your shoe usage. The retailer cannot actually see your name or specific metrics.
For example, a retailer might create a discount offer for new shoes when runners reach 80% of recommended shoe life. Or, a retailer might create an announcement when the new model of your shoe is about to be released. Or, they might send a coaching tip to all runners with a low cadence. The goal is for retailers to create “personal” offers that really matter to you, instead of blanket offers or tips that are the same for everyone.
The Pod does not use GPS, so neither our company nor the retailer knows anything about your specific location. Your information is a lot more private than most mobile apps.